Why is outdoor digital signage important？
Outdoor digital signage is important because it can raise awareness of a company, brand, product, service or event, and it is usually placed in a public area with enough space to create the first visual impact for the user; In most cases, outdoor digital signage is larger than indoor signage and can be viewed from a longer distance. In fact, digital billboards are a common use of digital signage, and the popularity of outdoor digital signage has grown by leaps and bounds over the past decade. Let's take a look at the common application fields:
CBD Shopping center
Outdoor shopping centers and lifestyle centers use digital signage, a type of digital signage that is often also interactive, to list all the stores, restaurants, and services in their facilities. These digital signage are very convenient for first-time visitors because they allow guests to easily find what they are looking for and where they need to go, thus saving time. Because they tend to be placed near entrances and other high-traffic areas, they help ensure visitors don't get lost and have a comfortable experience.
The bus stop
Digital signage at bus stops displays bus schedules, local information, maps and advertisements; This type of outdoor signage is useful because it helps passengers, especially those who are visiting the area for the first time, ensure they are on the right bus and know what stop they need to get off at; Due to the large flow of people in the bus station, it provides an effective platform for enterprises to publicize their products, brands and services.
Digital billboard
Digital billboard has more practicability and flexibility to replace the old traditional billboard gradually; He can run several groups of ads at the same time or have the added benefit of running ads at a fixed time. For example, you may choose to display ads only during the morning rush hour. With more cars on the road during that period, companies with billboards can charge more for ads placed during that period. Digital billboards also provide additional utility as they can be used to display emergency information, such as road conditions, accidents or weather warnings.
Subway stations and other transportation hubs
Digital signage to help passengers get around train, airport and subway stations; They are commonly used to display train schedules and provide up-to-date information on any delays along the way. They also inform passengers when to get on and off the bus to ensure their safety in the process. Finally, like most digital signage, they can be used to display ads for companies large and small to help promote a variety of services and products.
Parks and scenic spots
Parks and attractions use digital signs to find their way, display information and communicate important updates, including emergency messages. Many theme parks have digital signage displays to help visitors navigate the park and find rides or attractions. In addition to wayfinding, they offer other park services such as restaurants, kiosks or guest service stations. Overall, digital signage provides a useful tool for theme parks that can effectively assist guests without additional staff.
Gym and outdoor activity center
Stadiums and outdoor centers use digital signage to provide comprehensive or featured coverage of their sports or events, such as concerts. Similar to television monitors, many sports venues and event centers utilize these digital screens to provide additional views, ensuring that spectators can see what is happening at all times, regardless of their seating. The displays are also used to provide real-time updates and promote upcoming events at the location. Finally, like all digital signage, they are used to promote a brand, product or service.
Outdoor digital signage can provide wayfinding solutions, increase brand awareness and provide vital information to the public; They are durable and reliable, providing convenience for many transportation hubs and theme parks.
Post time: Oct-21-2022