Is your business environmentally conscious? Are you really sure that the digital signage you are operating is really eco-friendly? Maybe this article will solve your confusion. When you want to upgrade from printed advertising paper to digital advertising; when you already have quite a few online ads but find that they don't reach your customers on the ground (especially those who like to visit commercial streets or shopping malls).
If the digital signage has content errors, this tragic situation does not arise. The text and images within the digital signage can be quickly re-edited without causing further damage to the environment.
Question: What do you do with posters after an advertising campaign? Do you recycle them? It is certainly commendable if such an act can be achieved. However, they are likely to be disposed of as general waste, lying somewhere in the corner of a landfill.
That's when you understand that the only way to reach them is to use posters or billboards. Using flyers and posters is an official practice, but it requires a lot of paper and creates more waste. This is a black mark against your business in the age of eco-friendly preaching and these are a black mark against your business. You've seen outdoor digital signage as a solution and may have been turned down for digital signage for a host of reasons, perhaps the list of reasons looks something like the following.
-Digital signage costs too much;.
-Maintenance is too labor intensive; and
-My business is too small to go digital.
You're asking the wrong questions about outdoor digital signage
Now, there's something that makes you choose digital signage. This may have brought your "objection meter" down further, but it's still there. You question the environmental credentials of outdoor digital signage and ask yourself this: Is digital signage environmentally friendly?
There is a problem with the question itself. Outdoor digital signage is greener than printed advertising. Perhaps you could better ask yourself: Will outdoor digital signage improve my current environmental footprint compared to my print advertising methods?
The answer should be "yes". Anything that reduces your environmental footprint is a huge advantage, including digital signage.
Outdoor digital signage vs. print advertising: the eco-friendly battle
Imagine if you will: You've printed 1,000 posters for a new promotion that you've been waiting for weeks to run. You put down the box, open the first one - disaster strikes - and you immediately notice a glaring error on the poster! The 1,000 posters end up in the trash, and you have to ask for a reprint. Wasting money is one thing, while more serious is the pointless consumption of paper.
There is a problem with the question itself. Outdoor digital signage is greener than printed advertising. Perhaps you could better ask yourself: Will outdoor digital signage improve my current environmental footprint compared to my print advertising methods?
Consider a fast food restaurant with 100 locations worldwide that still uses posters at each door to display their menu. A call comes in from the main office saying, "We are adding new items to the menu and our posters need to be changed." That means there will be a lot of paper to get rid of, through more paper being used to replace them.
Consider your favorite fast food restaurant and imagine that in this case, then consider how often it adds a new item to the menu. It could be weekly, monthly, or every time it runs a promotional offer. Regardless of how often these menus are changed, can you imagine how much paper is used over the course of a year just to change the menu posters on a weekly or monthly basis? Based on this example alone, digital signage reigns supreme in environmental benefits, immediately eliminating paper waste.
Paper can be recycled, which is good for the environment
Many people will have the above opinion: paper can be recovered and recycled. Yes, it can indeed. However, there is still an environmental impact to recycling: every week or month you dispose of your posters diligently in order not to spread waste. Now, think about how your waste gets back to the recycling plant: no doubt it needs to be sucked up by a truck that wastes fuel and always leaves the stench in the recycling center.
If you deal with this waste on a weekly and monthly basis, the environmental impact is more harmful than (just one shipment to your location) networked digital signage, plus the machinery to sort it for recycling and process it into something else uses a lot of energy. We are not saying that outdoor digital signage is 100% environmentally friendly, in fact no product can be 100% environmentally friendly.
Any slogan that advertises that outdoor digital signage is 100% environmentally friendly is absurd. However, just as cell phones are an alternative to newspapers, digital screens are a significant improvement over print advertising. Yes, LCD screens require considerable power consumption, however, technological advances continue to make LCD screens more effective. At the same time LCD screens are not a technology that rests on its laurels, LED screens offer a more environmentally friendly alternative to LCD screens. Not only do they consume less energy, but they also tend to have a longer lifespan, meaning they can be used by customers for quite some time.
Likewise, the life of digital signage can be effectively extended with the help of external devices, such as the introduction of digital signage enclosures that have proven effective in extending the life of LCD screens (enclosures keep screens cooler by using fans and other cooling devices to prevent failure and stop them from being landfilled before the end of their life). In summary, many measures can be taken to extend the life of digital signage and thus reduce the negative impact on the environment.
In the future, digital signage is your ally
Outdoor digital signage is a huge step forward in reducing a company's environmental impact compared to the countless mass printed posters. In the future, as technology develops further, companies will also be free from being severely condemned for not adhering to environmental guidelines, and much of this is due to solving the dilemma of excessive paper use.
The human impact on the environment has become a big issue for global leaders in recent years. While you may think they are "overly pretentious," they do have the power to make your business comply with environmental guidelines, because the planet belongs to everyone and everyone needs to take care of it. If you need the incentive to upgrade from print to digital advertising, consider the "future" requirements for your business to meet these environmental guidelines.
Outdoor digital signage will be your eco-friendly ally and, as governments around the world look to reduce environmental problems, the cost of your investment in outdoor digital signage will likely be less than the future taxes or fines imposed on businesses by the relevant authorities.
Post time: Jan-07-2023